'Inspiring, stimulating, and immensely rich - Bruce takes NLP in Coaching to an entirely new dimension, building on the giants before him' - Katherine Tulpa, Global CE0, Association for Coaching

'I recommend this book whole heartedly to any coach who wishes to update their knowledge and understanding of NLP and coaching' - Prof. Dr. Karl Nielsen, IN President

'Immensely readable and well researched. No NLP practitioner wanting to develop the field further should be without it' - Dr Jane Mathison, formerly research officer in NLP, University of Surrey

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