This is a new and revised edition of a book which has had a major impact upon the social sciences and public political debate. Anthony Elliott and Charles Lemert's THE NEW INDIVIDUALISM inspired readers with the dramatic suggestion that 'the reinvention craze' - from self-help and therapy culture to management restructurings and corporate downsizings - is central to a 'new individualism' sweeping the globe. Giving particular attention to the narratives of people seeking to define anew their lives in an age of globalization, the authors contend that an endless hunger for instant change and...