Beginning with a discussion of the methodological side of Marx's ethics this book shows how Marx's criticism of conventional morality and his views on historical materialism, determinism and ideology are compatible with having an ideological system of his own.
Beginning with a discussion of the methodological side of Marx's ethics this book shows how Marx's criticism of conventional morality and his views on...
Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.
A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality
Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing
Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature
Adds direction and...
Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a ...
