Contemporary architecture of theme-based design is examined in this book, leading to a new understanding of architecture's role in the increasingly diversified consumer environment. It explores the 'Experience Economy' to reveal how everyday environments strategically and opportunistically blur our leisure, work, and personal life experiences. Considering scientific design research, consumer psychology, and Hollywood story-telling techniques, the book looks at how the design of theme parks, casinos, and shopping malls has influenced our more unexpectedly themed spaces, from the city to the...
Contemporary architecture of theme-based design is examined in this book, leading to a new understanding of architecture's role in the increasingly di...
