This collection offers original, state-of-the-art contributions from leading authorities in children's televisual media. International researchers from communication and psychology provide readers with ready access to current televisual research, trends, and policymaking/political climate issues pertaining to children. This second edition provides a current summary of studies on content, viewing patterns, comprehension, effects, and individual differences in instructional and educational programming, televisual entertainment and violence programming, and televisual advertising to children....