This innovative edited collection charts the rise, fall and possible futures of the word primitive.

The word primitive is fundamental to the discipline of architecture in the west, providing a convenient starting point for the many myths of architecture's origins. Since the almost legendary 1970s conference on the Primitive, with the advent of post-modernism and, in particular, post-colonialism, the word has fallen from favour in many disciplines. Despite this, architects continue to use the word to mythologize and reify the practice of simplicity.

Primitive...

This practical, hands on introduction guides you through the basics of undertaking research in day-to-day architectural practice helping you to exploit the growing opportunities on offer. It explores how developing a research specialism can improve the quality of your projects, help to define your brand and generate new channels of revenue with innovative services for clients.

The text is divided into four sections focussing on different types of Architecture Research Practice; commercial, cultural, social and technology. Each section includes a series of inspiring case studies...