This work investigates the dichotomy between the notion of polluting cities and rural idyll. Examining the emergence of the farm pollution problem in Britain in the 1980s, the book traces the resulting change in public opinion leading to a new moralizing of the countryside. Drawing on research carried out amongst dairy farmers, National River Authority Pollution Inspectors, agricultural advisers and environmental campaigners, the author discusses whether it is unacceptable to pollute in a farming environment or merely an unfortunate side-effect of dairy production processes in the 1990s. The...