Get the most from your electronic marketing resources
Internets, Intranets, and Extranets: New Waves in Channel Surfing examines cutting-edge research on the strategies and practices for managing electronic channels of information distribution. The leading experts working in Web-enabled marketing technologies address the most pressing topics of channel management, presenting descriptive--and prescriptive--insights into the complex network of virtual links between people and places. This unique book looks at the "death of distance" from a global perspective, offering critical commentary...

Get the most from your electronic marketing resources
Internets, Intranets, and Extranets: New Waves in Channel Surfing examines cutting-edge research on the strategies and practices for managing electronic channels of information distribution. The leading experts working in Web-enabled marketing technologies address the most pressing topics of channel management, presenting descriptive--and prescriptive--insights into the complex network of virtual links between people and places. This unique book looks at the "death of distance" from a global perspective, offering critical commentary...