A reference that surveys rhetoric the strategic presentation of ideas and choice of language in 467 signed entries covering principles, concepts, applications, practical tools, and major thinkers. It provides an overview of rhetoric and its role in contemporary education and communications, discusse

Available for the first time in paperback, this classic reference surveys the field, covering rhetoric's principles, concepts, applications, practical tools, and major thinkers. Rhetoric is increasingly studied in the context of other disciplines, such as anthropology, linguistics, philosophy, psychology, and pedagogy, because its well-established rules and time-honored methods are useful for developing modern communications and writing skills.

Drawing on the scholarship and expertise of 288 contributors, the Encyclopedia presents an overview of rhetoric and its role in...