The first case study deals with the mad cow fiasco of 1996, one of the most expensive and tragic examples of poor risk management in the last twenty-five years. For ten years the British government failed to acknowledge the possibility of a link between mad cow disease and Creuzfeldt-Jakob disease, the human equivalent, until increased scientific evidence and public pressure forced them to take action, resulting in the slaughter of more than one million cattle. The second study looks at what is commonly known as hamburger disease, caused by a virulent form of the E. coli bacterium, which has...

The essential problem is the failure to recognize that controversies over risks are "normal events" in modern society and as such will be with us for the foreseeable future. Three key propositions define these events: risk management decisions are inherently disputable; public perceptions of risk are legitimate and should be treated as such; the public needs to be intensively involved in the processes of risk evaluation and management. Leiss and his collaborators chronicle these organizational risks in a set of detailed case studies on genetically modified foods, cellular telephones, the...

The essential problem is the failure to recognize that controversies over risks are "normal events" in modern society and as such will be with us for the foreseeable future. Three key propositions define these events: risk management decisions are inherently disputable; public perceptions of risk are legitimate and should be treated as such; the public needs to be intensively involved in the processes of risk evaluation and management. Leiss and his collaborators chronicle these organizational risks in a set of detailed case studies on genetically modified foods, cellular telephones, the...

From the introduction: "Standing at the threshold of modern times, Francis Bacon saw in experimental science and technological innovation the keys to humanity's future. Human history to that point, he thought, was an endlessly repeated cycle of despair and false hopes. The false hopes were fed by the old illusion that a few cheap tricks and the right magical formulas would unlock nature's treasury where unlimited wealth and power lay. The despair arose from humanity's seeming inability to escape from subjection to the natural forces that periodically visited famine, disease, pestilence, and...

Consumerism and capitalist and socialist industry have reached the point where state power is legitimatized by its ability to increase the number of commodities. A unique culture has been created in which marketing is the main social bond. Values no longer shape and condition needs, wants, desires, or preferences. Leiss draws on economics, psychology, sociology, and anthropology to show the vagueness of our thought on the relation between nature and culture, desire and reason, needs and commodities. This book raises serious, vital questions for all those concerned about the future of our...

From the introduction: "Standing at the threshold of modern times, Francis Bacon saw in experimental science and technological innovation the keys to humanity's future. Human history to that point, he thought, was an endlessly repeated cycle of despair and false hopes. The false hopes were fed by the old illusion that a few cheap tricks and the right magical formulas would unlock nature's treasury where unlimited wealth and power lay. The despair arose from humanity's seeming inability to escape from subjection to the natural forces that periodically visited famine, disease, pestilence, and...