The essential problem is the failure to recognize that controversies over risks are "normal events" in modern society and as such will be with us for the foreseeable future. Three key propositions define these events: risk management decisions are inherently disputable; public perceptions of risk are legitimate and should be treated as such; the public needs to be intensively involved in the processes of risk evaluation and management. Leiss and his collaborators chronicle these organizational risks in a set of detailed case studies on genetically modified foods, cellular telephones, the...

Consumerism and capitalist and socialist industry have reached the point where state power is legitimatized by its ability to increase the number of commodities. A unique culture has been created in which marketing is the main social bond. Values no longer shape and condition needs, wants, desires, or preferences. Leiss draws on economics, psychology, sociology, and anthropology to show the vagueness of our thought on the relation between nature and culture, desire and reason, needs and commodities. This book raises serious, vital questions for all those concerned about the future of our...

From the introduction: "Standing at the threshold of modern times, Francis Bacon saw in experimental science and technological innovation the keys to humanity's future. Human history to that point, he thought, was an endlessly repeated cycle of despair and false hopes. The false hopes were fed by the old illusion that a few cheap tricks and the right magical formulas would unlock nature's treasury where unlimited wealth and power lay. The despair arose from humanity's seeming inability to escape from subjection to the natural forces that periodically visited famine, disease, pestilence, and...