This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies.
The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have...
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the...
The fascination with the British involvement in the First World War extends to all aspects of the conflict. The battles and their outcomes; the armies and their leaders; the conditions of trench warfare; and the controversies form part of the growing literature examining every aspect of a war that was to cast a shadow over the rest of the twentieth century, the effects of which are still being felt today.
For the British army, the cap badge is the most easily identifiable form of insignia. It represents a distillation of the pride of the regiment, its various battle honors and...
The fascination with the British involvement in the First World War extends to all aspects of the conflict. The battles and their outcomes; the arm...
For the British army, the cap badge is the most easily identifiable of insignia. It represents a distillation of the pride of the regiment, its various battle honours and symbols born proudly on the metallic emblem that was worn on all head-dress, even in the age of mechanised warfare. Identification of the cap badge on faded photographs is a first, important step in unravelling the military service of an individual; and for the soldiers of the Second World War, clad in dowdy and undistinguished battledress, its significance is enhanced still further.
Cap badges have been collected...
For the British army, the cap badge is the most easily identifiable of insignia. It represents a distillation of the pride of the regiment, its var...