This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies.
The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have...
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the...
The First World War affected the lives of a whole generation of people in Britain and the Commonwealth. Most people living today will have an ancestor who fought or died in the conflict, and as the 90th anniversary of the conclusion of the war approaches, there has been a rush of people trying to trace their ancestors and understand what life for them was like during World War I.
While the familiar images - the photographs, film, poetry and prose of the First World War focus on the hellish trenches, mud and death, there is another dimension to the soldiers life in the war - that of...
The First World War affected the lives of a whole generation of people in Britain and the Commonwealth. Most people living today will have an ances...
During World War II, German prison camps swelled with Allied Prisoners of War, captured during fierce conflicts, from the Battle of France in 1940 to the bomber offensives over Germany from 1943. This book looks in intimate detail at the life of average private soldiers, beginning with their capture, through the long days as prisoners and hard labourers, to the readjustment to home life after their release. Illustrated with original materials, postcards, and photographs, the author reveals their personal experiences in this intriguing account, including letters to and from home, which...
During World War II, German prison camps swelled with Allied Prisoners of War, captured during fierce conflicts, from the Battle of France in 1940 to ...
The story of the British soldier in the Second World War has so far not been adequately told. This small book will redress the balance, addressing these soldiers' endurance through six long years of conflict in theaters as diverse as Europe, the Western Desert, the Arctic and the Far East.
The book unfolds the story of the road to Dunkirk, the development of Fortress Britain and the rearming of the army to open the 'Second Front' in Europe. It explains what it was like to serve in the desert, on the long road that led to victory in Alamein, and of the battles against the Japanese in...
The story of the British soldier in the Second World War has so far not been adequately told. This small book will redress the balance, addressing ...
Postcards sent by men on the front, and to them by their families, are among the most numerous, and most telling, surviving artifacts of World War I. They tell us much about attitudes towards the war, and provide a great insight into men's lives, and into the thoughts and emotions of those left behind. Very different in their illustration, and in their writing, between the beginning of the war and the end, the postcard provides a social history of the war in microcosm. Illustrated with a wide range of postcards, this book is a perfect introduction to the subject for the collector, and will...
Postcards sent by men on the front, and to them by their families, are among the most numerous, and most telling, surviving artifacts of World War I. ...
