..". a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace.... delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduction into the marketplace.... a] should-have reference book for anyone involved in developing new food products working in or with the food industry." -Journal of Product Innovation Management, Vol. 23,...
About the Second Edition:
..". a clear and thorough understanding of how the industry as a whole competes, succeeds, and in som...
