The First World War was the overwhelming disaster from which everything else in the twentieth century stemmed. Fourteen million combatants died, four empires were destroyed, and even the victors' empires were fatally damaged. World War I took humanity from the nineteenth century forcibly into the twentieth--and then, at Versailles, cast Europe on the path to World War II as well.
In World War One, Norman Stone, one of the world's greatest historians, has achieved the almost impossible task of writing a terse and witty short history of the war. A captivating, brisk narrative,...
The First World War was the overwhelming disaster from which everything else in the twentieth century stemmed. Fourteen million combatants died, four ...
Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.
Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and d...
