Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture?
The Material Child provides a comprehensive critical overview of debates about children's changing engagement with the commercial market. It moves from broad overviews of the theory and history of children's consumption to insightful case studies of key areas such as obesity, sexualisation, children's broadcasting and education.
In the process, it challenges much of the received...
Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent pa...
What will be the fate of childhood in the 21st century? Will children increasingly be living media childhoods, dominated by the electronic screen? Will their growing access to adult media help to abolish the distinctions between childhood and adulthood? Or will the advent of new media technologies widen the gaps between the generations still further? David Buckingham provides an overview of changes both in childhood and in the media environment. He refutes simplistic moral panics about the negative influence of the media, and the exaggerated optimism about the electronic generation. In the...
What will be the fate of childhood in the 21st century? Will children increasingly be living media childhoods, dominated by the electronic screen? Wil...
Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture?
The Material Child provides a comprehensive critical overview of debates about children's changing engagement with the commercial market. It moves from broad overviews of the theory and history of children's consumption to insightful case studies of key areas such as obesity, sexualisation, children's broadcasting and education.
In the process, it challenges much of the received...
Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent pa...
Based on an extensive research project this book provides a critical review of the history of children's television in the UK, and a realistic assessment of its prospects. It looks at how broadcasters have defined the child audience, at the changing nature of children's programming and the impact of commercial competition and new technologies.
Based on an extensive research project this book provides a critical review of the history of children's television in the UK, and a realistic assessm...
Teaching about the media and popular culture has been a major concern for radical educators. Yet in recent years, the hyperbolic rhetoric of "critical pedagogy" has come under attack, not only from theoretical perspectives such as feminism, anti-racism and postmodernism, but also in The Light Of Actual Classroom Experience. The Notion That Teachers Might "liberate" students through rationalistic forms of ideological critique has been increasingly questioned, not only on the grounds of its political arrogance, but also because of its ineffectiveness in practice. This book seeks to move beyond...
Teaching about the media and popular culture has been a major concern for radical educators. Yet in recent years, the hyperbolic rhetoric of "critical...
In recent years children have become an increasingly important consumer market, and there is growing concern about the 'commercialisation' of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with consumer culture from a wide range of international settings.
In recent years children have become an increasingly important consumer market, and there is growing concern about the 'commercialisation' of childhoo...
