This is a study of the international phenomenon of television sports coverage. The author considers the historical development of sport on television, the growth of sponsorship and the way that television and sponsorship have re-shaped sport in the context of the enterprise culture.
This is a study of the international phenomenon of television sports coverage. The author considers the historical development of sport on television,...
This book on politics and sport, contains critical analyses of the commercialisation of sport, and also includes a complete reprint of the author’s classic 1983 study Blowing the Whistle: The Politics of Sport.
This book on politics and sport, contains critical analyses of the commercialisation of sport, and also includes a complete reprint of the authorâ€...
