This book covers mediation analysis--the examination of whether an effect of one variable on another is direct or indirect or both. Author Dawn Iacobucci offers thorough coverage of introductory and advanced material as well as conceptual and statistical information. The book begins by introducing arguments of causality, and proceeds to examine current options for analyzing data patterns purported to exhibit meditational structures. Iacobucci shows direct and indirect paths via causal paths, regression, and structural equations models. She also grounds readers in a popular structural...