Aimed at graduate students initiating work on attitudes as well as longstanding scholars in the field, this text discusses the antecedents and consequences of attitude strength. The book may also be valuable to scholars in various applied disciplines such as political science and sociology.

Aimed at graduate students initiating work on attitudes as well as longstanding scholars in the field, this text discusses the antecedents and consequences of attitude strength. The book may also be valuable to scholars in various applied disciplines such as political science and sociology.