The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to:

• Learn how to conduct lab, field and case research on social influence through example by leading researchers
• Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence
• Discover how seemingly complex issues such as power, rumors, group and minority...