Research has shown that information given to patients and materials designed to influence health behaviour often fail to achieve their aims. As a result, health professionals need proven strategies to ensure that information is selected, designed and presented appropriately for the target audience. In response, Writing for Health Communication provides a practical guide to designing health information, using evidence-based strategies to engage, inform and persuade different audiences.

The book outlines the steps a writer needs to go through in creating successful materials....

Now in its fourth edition, this definitive and popular introduction to human behaviour in the context of health and illness includes three new chapters, many new contributors and a new co-editor. It is arranged in nine sections to cover the core concepts of psychology and sociology as they apply to medicine. The life cycle Development of the person Society and health Preventing illness and promoting health Illness, behaviour and the doctor-patient encounter Illness and disability Coping with illness and disability Hoe do health services work How do you fit into...