This book explores the ways in which notions of childhood are being influenced by a rapidly expanding consumer-media culture in the 21st Century. It has been argued that new stages of childhood are being created and defined by children's role as consumers. The concept of `tween', girls aged between 9 and 14, has generated the greatest debate. While the fantasy world of `tween' offers girls a space to fashion a young, feminine identity it has been widely argued that the consumer-media's messages pressure tween girls to consume and adopt highly sexualised appearances and behaviours. ...
This book explores the ways in which notions of childhood are being influenced by a rapidly expanding consumer-media culture in the 21st Century. It...
