Gordon W. Allport, one of social psychology's founding fathers, described the subdiscipline as 'an attempt to understand and explain how the thoughts, feelings and behavior of individuals are influenced by the actual, imagined or implied presence of others'. From pioneering studies in the 1940s and 1950s, via the 'cognitive revolution' of the 1970s, to the emergence of sophisticated computerized methodologies and the wonders of functional MRI, social psychology remains a thriving enterprise. As serious work in social psychology continues to flourish as never before, this new title from...
Gordon W. Allport, one of social psychology's founding fathers, described the subdiscipline as 'an attempt to understand and explain how the thoughts,...
Richard J. (Professor of Psychology, Aston Business School) Crisp
Social psychology is about the people who populate our everyday lives, and how they affect our "personal universe," defining who we are, and shaping our behavior, beliefs, attitudes, and ideology. In an age where we've mapped the human genome and explored much of the physical world, the study of people's behaviour is one of the most exciting frontiers of scientific endeavor. In this Very Short Introduction Richard Crisp tells the story of social psychology, its history, concepts and major theories. Discussing the classic studies that have defined the discipline, Crisp introduces social...
Social psychology is about the people who populate our everyday lives, and how they affect our "personal universe," defining who we are, and shaping o...
