Virtually unknown just a few years ago, gamification is fast emerging as a user engagement and behavior change tool that succeeds where other tactics and strategies have failed. It's the business tech trend to watch, and is already being tested in a diverse range of sectors. Not only useful for strengthening communication and engagement and as a potent behavior change agent, it is also being advocated as a uniquely effective tool for stimulating innovative thinking and new ideas. In the environmental sector, eco-gamification is showing early promise in sustainable transport, employee...