Entertainment media now comprise one of the world's largest industries, yet they remain one of the least studied aspects of contemporary mass media. Every day hundreds of millions of people watch television programs that might broadly be described as 'entertainment', notably in the rapidly developing countries of Asia. However we still have little idea of what drives the production of Asian entertainment television, how audiences engage with television or how political and social elites understand the impact of television on the massive audiences. While India and China have attracted...