This book surveys Irish history in the first half of this millennium, written in a style which will make it accessible to those new to the subject, incorporating the findings of recent research, and offering a reinterpretation of the evidence. Rather than having the English invasion as its starting point, as is previous practice, the volume places it as its centrepiece, and traces in detail the pre-invasion background. While acknowledging the importance of the English invasion as the single most formative development in Irish secular affairs, this book emphasises the importance of politics in...
This book surveys Irish history in the first half of this millennium, written in a style which will make it accessible to those new to the subject, in...
In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any organization going through the process. This book helps companies build sales in foreign markets, but just as important it helps them thrive by maintaining price integrity and building brand equity at the same time. With the guidance provided in International Brand Strategy companies hit the...
In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Wr...
