Origins of Globalization draws widely on ancient sources and modern economic theory to detail the concept of "known world" globalization, arguing that a mixed economy--similar in many respects to our own--existed in a variety of forms throughout the ancient world. By analyzing the business practices of the ancient world--phenomena such as resource and market seeking behavior, international trade from China, India and Rome, to Africa and even northern and western parts of Europe, Small and Medium Size Enterprises (SMEs) operating internationally and outsourcing production,...

If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:

• Explains the fundamentals of marketing and useful concepts such as the Long Tail
• Includes an international range...

a punchy, stripped-down version of what marketing is all about. The Times Higher Education Supplement

If you have a product you re looking to market, or you re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the tipping point . The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:

...