We spend more time shopping than doing anything else, after sleep and work. So why is it not taken more seriously? The answer: we take shopping for granted. Indeed, culture can only 'work' by being taken for granted. This paradox - that what is most familiar, like shopping, is also the hardest to 'see' analytically - provides the starting point for this compelling examination of the many dimensions of the shopping experience.
Shopping enables readers to realize the significance of their shopping memories and milestones, how the rhythm of the day or week revolves as much around...
We spend more time shopping than doing anything else, after sleep and work. So why is it not taken more seriously? The answer: we take shopping for gr...