Critiques the notion that in Late Capitalism all economic relations become always ever more commodified, while non-capitalist activities disappear. It demonstrates that a combination of new cultures of resistance all constrain this tendency or even threaten to reverse it. Colin Williams finds that, even in the advanced economies, a non-commodified realm persists that is as large as the commodified sphere and growing relative to it. He draws on extensive empirical evidence of trends and new patterns of economic activity - including changes in women s participation, differences between wealthy...