This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses current challenges in the aviation and hospitality industry, in destination management and in marketing and distribution management.

This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today's challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Oger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United...