New edition of this best-selling textbook, with ten new chapters.

If your company has an ambitious set of sustainability goals, you'll already know that they can't be achieved from the safety of global headquarters. What you need is a network: a small army of people from across the business who know their department, country or brand inside out, and who can find the right way to embed sustainability. Change, when it happens, is usually driven locally, taking into account the priorities, environment and culture of each business area. If you've spent a long time persuading senior management that the sustainability agenda is business-critical, it's difficult...