Melissa Aronczyk (Associate Professor, A Maria I. Espinoza (PhD Candidate, Depart
A look at how public relations has dominated public understanding of the natural environment for over one hundred years. In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or...
A look at how public relations has dominated public understanding of the natural environment for over one hundred years. In A Strategic Nature, Mel...