Shasha Lu, Hye-Jin Kim, Yinghui Zhou, Li Xiao, Min Ding
Audio and Visual Analytics in Marketing addresses questions around the application and use of audio/visual data analytics for business decision making in the post-digital economy. It does so by: (1) developing a framework for understanding the internal states of individuals based on audio/visual signals and incorporating works in the domain of audio/visual (A/V) data analytics into marketing research in order to identify future research opportunities; (2) providing an overview of methodologies that are commonly used in conducting research with A/V data; (3) providing a review of A/V...
Audio and Visual Analytics in Marketing addresses questions around the application and use of audio/visual data analytics for business decision making...