Food e-commerce is a fast-developing market. Regrettably, the number of products exchanged on the web that may be harmful to consumers is also steadily rising. This development poses challenges for controlling authorities and legislators in their mission to protect EU consumers' health and economic interests, leading to a lively discussion on the status and role of e-platforms in the age of food online. Responsibilities and liabilities in the (online) food chain are not yet clearly defined, and seem to be stuck between stringent safety regulation and immunity to promote innovation. Standing...