Offering a comprehensive understanding of the implications of the Covid-19 pandemic for the tourism and hospitality industry, this book discusses the topic from economic, sociological and psychological perspectives. Critical case studies are used to explore both micro impacts on individuals involved in the industry and governmental and international responses to issues posed by the pandemic more broadly. Chapters explore ways in which tourism and hospitality organizations will need to re-think their marketing strategies, including destination branding. The book also analyses the economic...