Another book on The Simpsons? you might wonder. Isn't the yellow cartoon troupe around the eponymous chaotic family somewhat worn-out? Perhaps you even ask yourself whether that nineties' show is still on the air anyhow. Accolades such as "the best TV show of the twentieth century" or "the longest-running scripted series on American prime-time television" have not only elevated The Simpsons to the comedy pantheon, they have come to suggest the very dinosaur character of the program. But the label "The Simpsons" not just refers to a show that seems to belong to a bygone television era; it...