In Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First Century Presidential Campaign Advertisements, Fielding Montgomery reveals a pattern of increasing horror framing implemented across presidential elections from 2000 through 2020. By analyzing the two most common frameworks of horror within United States popular culture (classic and conflicted), he demonstrates how such frameworks are deployed by twenty-first century U.S. presidential campaign advertisements. Televised advertisements are analyzed to illustrate a clearer picture of how horror frameworks have been...
In Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First Century Presidential Campaign Advertisements, Fielding Montgomery reveal...
