Birra Peroni is one of the historical symbols of Italian excellence production: Piedmontese by birth but deeply rooted in the whole national territory since the end of the 19th century, today the brand is known throughout the world, thanks to a consolidated presence on foreign markets. The history of the company is retraced in these pages from an unusual point of view, entrusted almost exclusively to images: those of Peroni's Historical Archive - dedicated to factories, advertising communication and the consumer community - which are accompanied by the shots of five young photographers...