Winner of the 2020 PROSE Award for Multivolume Reference/Humanities Changes in production and consumption fundamentally transformed the culture of work in the industrial world during the century after World War I. In the aftermath of the war, the drive to create new markets and rationalize work management engaged new strategies of advertising and scientific management, deploying new workforces increasingly tied to consumption rather than production. These changes affected both the culture of the workplace and the home, as the gendered family economy of the modern worker struggled with the...