Marius Schneider (Founder and Director, Vanessa Ferguson (Brand Protection & Ant
Africa is rising: with double-digit growth figures in many countries, its growing middle and upper class, the continent represents an untapped, dynamic, fast-moving and competitive market that businesses can scarcely ignore. Intellectual property right owners are increasingly paying attention to this new African dynamic and have started to invest into African markets. Unfortunately, so have counterfeiters. Taking action against counterfeit and pirated products in Africa is a challenge against which right holders and their representatives often feel overwhelmed. Filling a gap in the market,...
Africa is rising: with double-digit growth figures in many countries, its growing middle and upper class, the continent represents an untapped, dynami...