Since the early 2000s, digital data has transformed the way we live and work. This timely book looks to big data analytics to understand this revolutionary change, unpacking the impact of big data analytics on the mobilization and allocation of individuals, organizations and societies' resources. Contributions from leading experts on modern technological trends examine the promises, applications and pitfalls of big data. The contributors assess the ways in which contemporary trajectories of data processing have increased efficiency and had a transformative effect on all avenues of life,...