Internal communication (IC) is commonly defined as the function responsible for effective communications among participants within an organisation. But if the value of IC to a business is not clear then it's not rocket science to assume organisations will be unwilling to invest significant time and resource in it. The Five Step Value Framework draws on measurement strategies from other operational functions to provide a mix of measures designed to help communicators demonstrate the true value of IC activities. The majority of respondents to our research cited a need for more budget and...