Opinions are everywhere on the Internet. On feeds, threads and blog posts across multiple platforms, within billions of product reviews and user recommendations or via below-the-line sniping at authors. The web is teeming with thoughts and ideas. This book examines the varied habits and practices of content creators who specialise in opinion-making online (named the "ePundits") across a number of different fields. Through interviews it explores why each chooses to blog, picture or talk about their subject area and asks: what motivates ePundits? What impact does sharing their opinions...