The issue of value-based management is present in many areas of business and management. Value as an economic category determines strategic choices, the investment attractiveness of business models, competitive advantage, and the effectiveness and efficiency of the organization. Value is a key factor that determines the occurrence of business transactions. It is subject to valuation in terms of company purchases and sales, mergers or restructuring. It determines the rationality of designing business models. A value proposition is a factor that determines whether a company with a particular...