This book presents a unique perspective into the investigation and analysis of public discourses, such as those of the environment, politics, and social media, springing from issues of key relevance to contemporary society, including the War on Terror, the `Arab Spring', and the climate-change debate. Employing a qualitative approach, and drawing on data which comprises both written and spoken discourses, including policy documents, political speeches, press conferences, blog entries, informational leaflets, and corporate reports, the book puts forward a unique theoretical framework, that of...