Why would you want to persuade anyone about anything? * Do you lead, manage or supervise others? * Do you find suppliers, sub-contractors, or colleagues challenging? * Do you want to increase sales from your advertising or marketing? * Do you find getting your ideas across effectively in meetings difficult? Persuasion is a skill - part psychology - part human relationships - part communication. Can you turn someone around to see things your way? The chances are you will want to persuade someone, some time to your way of thinking. 5 Reasons why you have to buy this book... 5....