55 Olympic medals. 6 Tour de France victories. Countless world records and world championship victories. Since the year 2000, British Cycling, Team Sky and INEOS have dominated the sport of cycling to an unprecedented degree. But at what cost? Did Sir David Brailsford, Peter Keen and the other brains behind British Cycling's massive and sudden dominance in the modern era find a winning "Moneyball" formula? Or did their success come down to luck and personal chemistry? Did this organisation, founded on relentless, ruthless efficiency contain contradictions which threatened to overwhelm it,...