While it has been some time since computer technologies were first introduced to social surveys, their methodological advantages, as well as potential limitations, are not yet fully appreciated by the relevant communities of scholars, mass media and governmental organizations. What can computer-assisted surveys do which ordinary paper and pencil interviews (PAPI) can never do? How does the usage of computer technology affect the quality of survey process and of collected data? More generally, what are the issues pertinent to the methodology of public opinion inquiry that are now revealed by...