In The Wisdom of Crowds, New Yorker columnist, Surowiecki, explores the question of whether the many are better than an elite few - no matter their qualifications - at solving problems, promoting innovation and making wise decisions. Surowiecki's text uses multiple case studies and touches on the arenas of pop culture, sociology, business management and behavioural economics among others. Surowiecki's is a fascinating text that is key to considerations and theorisations about economics, politics and sociology.

William Whyte's core idea in The Organization Man is that the Protestant Ethic that characterized financial and personal success in American history had been replaced in modern times by the Social Ethic. This stressed the group as the source of creativity and emphasized that the greatest need of the individual is to belong to a group. To investigate this idea, Whyte spent years interviewing the CEOs of Fortune 500 companies when he was an editor at Fortune magazine, one of the top business publications in the United States at the time. What he found was that the recruitment and training were...