Learn how to increase your productivity, quit multitasking and become proactive, adaptable and Agile in marketing. Step-by-step guide to implementing Agile marketing and also contains relevant case studies and Agile marketing examples. Contains case studies and examples of how other marketers adopted Agile, you will develop the knowledge, understanding, and confidence required to apply Scrum, Kanban and other Agile frameworks. Agile Marketing explains how to apply agile methodologies to marketing. The book contains a realistic and actionable guide to starting agile in marketing, including...