This book introduces psycho-social studies of idol worship in Chinese societies. It reviews how idol worship is perceived in Chinese culture, history and philosophy, and how it differs from the concept of Celebrity Worship that is more dominant in Western literature. It also explains idol worship from a pioneer hexagonal model of idol worship, how idol worship is affected by various demographic and dispositional variables as well as the cognitive and social functions of idols and idol worship. Finally, it discusses idol worship from a contemporary Chinese perspective, including emotional,...