In Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:

• Business Planning
• Facebook Marketing
• Video Production tips
• Sales Conversion and Up-selling
• Product Marketing
• Copywriting and Defining a USP
• Website Essentials
• SEO
• Outsourcing

To save you from costly or ineffective advertising, this book explains how to create a distinctive edge through thought leadership...